Social media made up 40% of my website referral traffic last year. My top referrer of all has been, and continues to be, Twitter.
As someone who has worked in digital marketing for the last four years, I, of course, see the value in social media. When I first started my blog back in 2015, one of the first things I did was create new social accounts. If you want people to find you and read your blog, they need to know you exist.
Engage, engage, engage
Social media is all about engagement. It doesn’t work to simply schedule some tweets and hope for the best. You need to engage with relevant accounts: find them, follow them, talk to them. Don’t ignore people who respond to your posts.
Work out who your audience is
So, you write about parenting? Find parents. You write about fitness? Find fitness fanatics. People are generally quite open on social media, filling their bios with their interests and hobbies, and so it doesn’t often take much research to find out what a person is like. If you think they will be interested in your content, follow them. Follow other bloggers – we love reading each other’s content.
Don’t buy followers
No, no, no. You will be found out. There are multiple tools around now that enable brands and PR professionals (and other bloggers) to see how authentic your following is. It’s no good having twenty thousand followers if they’re not real people. Real followers means real engagement. This is how you can find yourself working with brands and building relationships within the industry – and keeping a decent reputation.
Social media management can be time-consuming, but it works. It won’t get you far if you’re posting once every few months. Social media is constant. It never stops! People who are acing blogging are posting multiple times a day (yes, a day) and seeing the engagement in return. I’m not saying that you should be producing six Instagram posts a day because, let’s face it, who has time to do that? But be active: use your Instagram story, engage with people on Twitter, share things on Facebook. Don’t be afraid to share your content – you want people to see it, right?