I think it’s fairly safe to say that you’re aware of my passion for mental health awareness by now. So when I was approached by Maison de Choup I instantly fell in love with the whole concept of their being. Maison de Choup isn’t your usual fashion label. Instead, it is a collective project full of young artists and designers to raise money and awareness for mental illness.
‘Conceived in the Spring of 2014, Maison de Choup is the brainchild of George Hodgson – a young artist driven by the restless necessity to create – born out of a crippling anxiety period that ruined his young life.‘
As well as offering a wide range of shirts, t-shirts and accessories, Maison de Choup have one particular garment that particularly stuck with me: the Words Fail Me t-shirt. The t-shirt reminds me of what my own mind can be like sometimes – the letters are jumbled, illogical – and sometimes, words really do fail me. How can you describe what mental illness is like? Sure, I blog about it, but can you really give people an insight into what it’s really like? I just felt like this t-shirt was a really good representation of that because, sometimes, you really can’t put the way you’re feeling into words.
25% of all proceeds go to Young Minds charity.