Trying to use every social media platform going
To try and get the word out there as much as you can, you may think that you should get your content everywhere. Wrong. It is far more beneficial to get your content in places that your target market is, than just putting it out all over the shop. Work out the kind of person who is interested in your content and work out where to find them – don’t just push your work in people’s faces and expect them to love it.
Forgetting about old posts
Just because you wrote a post a year ago, that doesn’t make it irrelevant. People will still relate to what you’ve written. Ok, it may need a bit of updating – maybe your photography has improved or your writing style has changed – and that’s totally fine. Revitalise your old posts and continue to promote them – they were interesting once, they’ll be interesting again. I have a popular posts widget in my sidebar to really make the most of this, as new readers gradually come on site they may be completely unaware of previous posts that have been really popular in the past. It’s about encouraging people to spend more time on your blog, rather than just reading a post and heading off.
Again, it’s about encouraging people to spend more time on site. A website that is difficult to navigate doesn’t make people want to stay on it! Having clear categories, a search bar, clear font and an attractive layout are all easy ways of giving your visitors a better experience.
I’m actually quite bad for this. One thing I’ve noticed that a lot of great bloggers have is set posting days, i.e. they will post on a Wednesday and a Sunday and therefore their readers know when to expect new content. However, I mostly work on a creative basis – when something comes into my head, I want to write about it there and then and to be honest, I don’t really want to change that. But. What I do think is important is not posting every day for a week and then putting nothing out for three weeks.
This all said, one of the worst things you can do in a bout of bloggers’ block is pressurise yourself. It only means you get stuck in a rut. You end up writing for the sake of writing and not producing the content that you want to be producing, or content that you’re not happy with. This will only make you feel worse – believe me, I know. We’ve all done it and we’ve all learnt from it.
Comparing yourself to other, larger bloggers
Another thing I’m a bit guilty of. It’s so hard not to but it’s important to not let yourself get bogged down by the opportunities everyone else seems to be getting. Everybody started somewhere.
Buying followers to keep up with other, larger bloggers
There’s been loads of stuff about this going around lately but I couldn’t not include it. When you see other bloggers getting opportunities with large brands – brands that you want to work with – it can be disheartening. One way to completely ruin this is buying followers. It will ruin your reputation as a blogger. One of things you have to be in the blogging industry is honest.
Expecting views to come to you
To go far in blogging, you’ve got to work hard. If you want to do it because it seems easy or like you don’t have to do much, you’re very much mistaken. Being a blogger isn’t always easy and so if you don’t love it, don’t bother. Don’t expect to do a bit of SEO and watch the page views come rolling in. You have to market yourself and your content in the same way you would a business. Setting goals and putting together plans to get there is very helpful, but remember to not beat yourself up about it.